Insights on SEO, search behaviour, medical websites and the changing role of AI in how patients research symptoms, discover information and find doctors.
Artificial intelligence is one of the most useful things that has happened to marketing in years. It is also becoming one of the easiest ways to produce very bad marketing, very quickly. Lately, more and more clients arrive with something already prepared: a social media strategy generated with ChatGPT, a list of content ideas, ready-made
AI in the Wrong Hands Could Become the Death of Good Marketing Read More »
I am currently building a new website for a 37-year-old general surgeon with an impressive academic background and years of training and clinical experience within the highly structured and demanding UK surgical system. As I usually do at the beginning of a medical website project, I sent him a long list of conditions, procedures and
How to Choose the Right Content for a Medical Website in the Age of AI Read More »
For the past year, one narrative keeps resurfacing: “SEO is dead.”“AI will replace search.”“Websites won’t matter anymore.” In reality, SEO is not disappearing. It is evolving — and accelerating. And for medical professionals, that shift is particularly important. The Algorithm Moves Faster Than Theory There was a time when SEO best practices had room to
